JoJo Siwa entered this world via Omaha, Nebraska on May 19, 2003. From the word ‘go’, this girl was all about the dance moves. Her mom, Jessalynn Siwa, who is an ace dance teacher, made sure JoJo’s childhood echoed with music and twirls.
In 2019 her “D.R.E.A.M.”, The Tour, which had her bow-obsessed fans losing their minds was so well attended that it raked in $26.9 million. From gig tickets to merch sales and collabs with brands, JoJo’s sweet spot in the world of sparkle and spandex saw her laughing all the way to the bank.
She teamed up with Claire’s to create bows that were as bright and unique as she is. Even though they got banned in some schools, they sold like hotcakes.