Los Angeles, California, USA - 7 novembre 2013

Serena Williams Net Worth (2023)

Serena Williams’s Net Worth is $325 Million

Life is a game, and we’re all playing. Some people, though, go a step further and make life their playground. One of those people is Serena Williams: the ultimate queen of the tennis court. She’s gone from small courts in Compton to grabbing dozens of Grand Slam titles. And her impressive resume not only has countless wins and an athletic career spreading three decades, but she’s also got a net worth of $325 million.

So, grab your racquet and join us for a tour through Serena Williams’s life and career, and learn how this lady with the powerful serve went from the little league tennis courts to world-famous tennis player.

NameSerena Jameka Williams
ProfessionProfessional Tennis Player, Businesswoman
Net Worth$325 million
BirthplaceCompton, California, USA
BirthdaySeptember 26, 1981 (Libra)
Height5 ft. 9 in. (175 cm)
Relationship StatusMarried (to Alexis Ohanian)

Rising Star: The Making of a Tennis Prodigy

Compton, California, September 26, 1981—a star is born. Meet Serena, who, even from an early age, displayed the mix of grit, faith, and resilience that would propel her to phenomenal heights. Cheering her on from the front row are Mom and Dad (Oracene Price and Richard Williams) and big sis Venus shining the light on what’s possible. Papa Williams, a security service business owner, was the guiding star as he introduced Serena and Venus to the world of tennis.

Fast forward to 1991—they hit the road and made Florida their new home, where Serena picked up a racket and made tennis more than just a game—it became her dream. She didn’t just learn to play tennis—she fell in love with it. By 1995, Serena was finally stepping out of her sister’s shadow and making a name for herself on the professional scene. With killer serves, jaw-dropping groundstrokes, and cat-like agility, Serena carved a unique space for herself in tennis.

The real game changer? The U.S. Open in 1999, where Serena tasted her first Grand Slam victory. Then came five more Grand Slam singles titles—the French Open, Wimbledon, and U.S. Open in 2002, the Australian Open in 2003, and another Wimbledon—where she bested her sis Venus in the finals. The dynamic duo of Venus and Serena also bagged a gold in the Sydney Olympics in 2000, kickstarting an era of back-to-back triumphs.

Victory Pays: Prize Money and Endorsements From Tennis

After that, Serena was on fire, nabbing title after title like nobody’s business. She clinched the Australian Open and Wimbledon in 2003, and her already spectacular career shot to legendary levels. And with 23 Grand Slam singles titles under her belt, Serena redefined tennis in her own way, becoming not just a player, but a phenomenon in the sport.

Over her career, she’s racked up a breathtaking amount of prize money—$94.5 million, to be more specific—and is setting the bar for her colleagues. That amount of dough has made her the top-earning lady on the tennis circuit.

And let’s not forget the sweet endorsement deals she’s scored over the years, all thanks to her irresistible charm and loyal fanbase. Take her partnership with Nike, for example. In 2003, she signed a $55-million deal with the sportswear giant. She’s still tight with Nike, to the point where they named a building after her at their Oregon HQ in 2022.

In 2021, Serena brought in $45.3 million, earning her the 31st spot on Forbes‘ list of the world’s 50 top-earning athletes. But here’s the cool part: when you take away the sports money and look solely at outside earnings, she jumps up to 10th place. So, you can see how huge a role her endorsement deals play in stacking up her riches.

Diversifying the Empire: Serena’s Off-Court Earnings

Beyond Serena Williams the ace tennis player is Serena the business wonder-woman. She’s hit a smashing ace in the business world with her killer instincts. She’s rocked areas beyond tennis, from high fashion to venture capital, growing her dough in smart ways.

Serena also side hustles as a popular brand ambassador, putting her irresistible charm to good use. She crushed it with other A-list athletes for Subway’s fresh-and-fancy “Eat Fresh Refresh” campaign. This and more endorsements beefed up her bank balance and made her a belle in the sporting ad world.

Not stopping there, Serena kicked off her own fashion label, S by Serena, in 2018. She is using the opportunity to create killer outfits and break the chains of old-school dress codes.

As an investor, Serena’s game is just as strong. Through Serena Ventures, she supports over 60 young startups and has bagged $111 million in the first funding round. Credit to Serena, she’s got a knack for spotting the talent of lady bosses and entrepreneurs of color in a world that often ignores them.

Step into the cool, digital world and there’s Serena again, investing in the hot-right-now, Non-Fungible Tokens (NFTs) with Bitski and adding another golden egg to her nest.

Reveling In The Rewards: Serena’s Assets and Charitable Causes

Some serious dough can buy you some seriously cool stuff. Serena Williams’s intimidating bank balance hasn’t just given her the keys to a bunch of glitzy properties and flashy cars, it’s paved the way for some massive give-back moments, where she can share the love by supporting the causes close to her heart.

Serena’s riches are splashed across a slew of ritzy pads in Miami, Beverly Hills, and Paris. She snagged a huge place in Jupiter, Florida, under an LLC that set her back $8 million. It’s got all the bells and whistles: a pool for the sunny days, a cozy guesthouse, a combo tennis and basketball court for a fun Saturday, and a baseball diamond for the sporty kicks. She’s also got a swanky Spanish-style house in Beverly Hills with a neat layout, a roomy main bedroom, and a wine cellar all ringing in at $6.7 million.

When it comes to cars, Serena knows her stuff. She has a garage crammed with high-end beauties like a Bentley Continental GT, Mercedes-Benz G63 AMG, Mini Cooper S, BMW X7, and Jeep Wrangler. Plus, being an Aston Martin brand ambassador, she got a tasty little number thrown her way.

Beyond all the mega-splurges and flashy shows of wealth, Serena’s all about some serious outreach. She’s been working with UNICEF since ’06 and rose to the rank of Goodwill Ambassador in 2011, making a reality some fantastic initiatives to give less fortunate kids a good education.

The Heart Behind The Ace: A Look At Serena’s Personal Life

Raised in Compton, California, Serena is a daughter of Oracene Price and Richard Williams. Her dad was a rock, always believing in her. Serena has been slaying the tennis world, thanks partly to her sister Venus who started her pro career a year before Serena. Together they have revolutionized the women’s tennis scene.

Fast forward to November 2017, Serena said ‘I do’ to Alexis Ohanian in a fabulous shindig in New Orleans. Ohanian, co-founder of Reddit, first met Serena in Rome in 2015. From a slightly awkward poolside encounter to a memorable six-hour walk through Paris, these two became one epic love story. Alexis went down on one knee in the same Roman hotel where they first met.

The cherry on top of their love story was the birth of their baby girl, Alexis Olympia Ohanian Jr., a.k.a. Olympia, who showed up to the world on September 1, 2017. Their precious little girl often appears on Serena’s social media, where Serena glows as a proud, loving mom. Fast forward to May 2023, Instagram exploded when Serena and Alexis announced that baby No. 2 is on the way!

Triumph And Trials: Notable Events in Serena’s Life

It’s 2021, we’re at Wimbledon, and Serena takes a nasty fall during her match against Aliaksandra Sasnovich. That nasty slip had her benched for an entire year, leaving every Serena fan on the edge of their seats. But you can’t keep a good woman down. After a year of grueling recovery, Serena announced her comeback. In the summer of 2022, her reappearance made the Wimbledon crowd go completely wild.

In 2021, Serena dabbled in the world of NFTs. She launched a set of digital art and animations called the Serena Collection; however, one of the digital tokens in the collection was made by the Bored Ape Yacht Club (BAYC), who were being accused of ripping off the work of lesser-known artists. The internet didn’t take kindly to this, dragging Serena into the controversy. It was eventually revealed that Yuga Labs—not Serena—was the culprit. Nevertheless, Serena’s Collection was left with a smudge on its reputation.